So, what do you think this is?
You think its just another keychain, dont ya?
Lo! behold!! A little push here and a little pull there……
The hidden compartment pulls out and WHAT does it hold, you ask???
I guess what you are seeing there (and yes you are seeing it right!) doesnt need explaining.
Its part of a campaign by a ngo that works in the field of AIDS. Strange but maybe an effective way of getting their point across! You are driving around, without a care in the world when suddenly the urge hits you!!! Fear not, you got protection! 🙂
This cracked me up for a good two hours. Now two months later since the time I first set eyes on it, it still makes me smile. Though I still think its a strange but effective campaign to run……
It reminds me of the days when I interned with this state-run ngo working in the field of AIDS. One of the programmes they were running then was creating awareness among truckers about AIDS. One of my first tasks *shivers at the memory of it* was to demo and explain the then newly launched female condom to these truckers at one of the meets. Its another story in itself, never mind that…….part of me wishes though we had these keychains then!!!
PS – In case you missed it until now, go back and look at what image dons the front of the keychain.